New Product Introduction B2B Campaign Concept
RELiON’s ELiTE launch needed a campaign that distilled complex engineering into a clear, elegant story that spoke to both technical buyers and loyal consumers.
My Role
As Senior Designer, I worked closely with strategists and copywriters to align the messaging with the product’s engineering-first positioning, while developing design systems that made complex technology feel clean, precise, and easy to understand.
As Senior Designer, I worked closely with strategists and copywriters to align the messaging with the product’s engineering-first positioning, while developing design systems that made complex technology feel clean, precise, and easy to understand.
Solution
• Created visual language using clean layouts, technical illustration, and modular design.
• Structured campaign messaging around the framework: “Engineered for [Benefit].”
• Designed assets across social, print, and datasheets, unifying technical depth with accessibility.
• Retained brand cohesion by connecting product story to the wider “What Powers You?” platform.
• Created visual language using clean layouts, technical illustration, and modular design.
• Structured campaign messaging around the framework: “Engineered for [Benefit].”
• Designed assets across social, print, and datasheets, unifying technical depth with accessibility.
• Retained brand cohesion by connecting product story to the wider “What Powers You?” platform.
Results and Reflections
• Translated complex engineering into clear, approachable messaging.
• Created scalable design system for print, social, and technical assets.
• Reinforced RELiON’s credibility with both technical buyers and loyal end users.
• Translated complex engineering into clear, approachable messaging.
• Created scalable design system for print, social, and technical assets.
• Reinforced RELiON’s credibility with both technical buyers and loyal end users.
