Sailing Simplified - New Product Introduction B2C Campaign
B&G’s Zeus® S launch required a campaign that simplified advanced navigation for everyday sailors without losing credibility with professionals.
My Role
As Lead Designer on the campaign, and in collaboration with marketing and product teams, the Creative Director, Copywriter, web developer and videographer, I developed the art direction and visual identity for the Zeus S campaign.
As Lead Designer on the campaign, and in collaboration with marketing and product teams, the Creative Director, Copywriter, web developer and videographer, I developed the art direction and visual identity for the Zeus S campaign.
Solution
• Designed multi-format campaign assets: digital banners, print ads, hero visuals, iconography and social graphics.
• Established consistent art direction balancing technical credibility with user-friendly clarity.
• Delivered a global rollout system adaptable for both B2B and B2C audiences.
• Integrated campaign messaging into digital, print and video deliverables for maximum reach.
• Designed multi-format campaign assets: digital banners, print ads, hero visuals, iconography and social graphics.
• Established consistent art direction balancing technical credibility with user-friendly clarity.
• Delivered a global rollout system adaptable for both B2B and B2C audiences.
• Integrated campaign messaging into digital, print and video deliverables for maximum reach.
Results and Reflections
• Developed cohesive multi-format campaign for global rollout.
• Simplified advanced navigation features into accessible storytelling.
• Broadened appeal to everyday sailors while retaining professional credibility.
• Developed cohesive multi-format campaign for global rollout.
• Simplified advanced navigation features into accessible storytelling.
• Broadened appeal to everyday sailors while retaining professional credibility.
