Brand Refresh and New Brand Guideline Development
ProMariner's brand needed fine tuning to aid visual clarity in both digital and print executions and to elevate the brand into the premium space. I was tasked with creating a usable digital set of guidelines for the web team, ensuring accessibility criteria were met and the brand had a slightly more modern feel, which I achieved through new font choice and tweaking the red and black colours and elevating the design templates.
My Role
I led the creation of the updated brand guidelines and modernised the designs across web, digital and print.
I led the creation of the updated brand guidelines and modernised the designs across web, digital and print.
