B2C Brand Revamp Campaign Concepting
RELiON set out to stand apart in a crowded battery market by transforming a technical product into an aspirational lifestyle brand that speaks to modern adventurers across every channel.
My Role
As Senior Designer, I led the visual development and creative articulation of two campaign concepts. I translated strategic briefs into compelling visual narratives, crafted example executions across key channels, and collaborated closely with copy and strategy to align each concept with RELiON’s brand vision.
As Senior Designer, I led the visual development and creative articulation of two campaign concepts. I translated strategic briefs into compelling visual narratives, crafted example executions across key channels, and collaborated closely with copy and strategy to align each concept with RELiON’s brand vision.
Solution
• Developed two campaign concepts:
1. “What Powers You?” - positioned RELiON as an enabler of freedom and adventure through lifestyle storytelling and UGC.
2. “Takes You There” - blended illustration with real photography to show RELiON making once-impossible adventures achievable.
• Designed scalable creative system adaptable across social, print, and event activations.
• Collaborated with strategy and copy to ensure emotional resonance and brand alignment.
• Developed two campaign concepts:
1. “What Powers You?” - positioned RELiON as an enabler of freedom and adventure through lifestyle storytelling and UGC.
2. “Takes You There” - blended illustration with real photography to show RELiON making once-impossible adventures achievable.
• Designed scalable creative system adaptable across social, print, and event activations.
• Collaborated with strategy and copy to ensure emotional resonance and brand alignment.
Results and Reflections
• Positioned RELiON as a lifestyle brand, not just a battery manufacturer.
• Delivered versatile creative platform adaptable across social, print, and events.
• Strengthened brand’s emotional connection with adventure-driven audiences.
• Positioned RELiON as a lifestyle brand, not just a battery manufacturer.
• Delivered versatile creative platform adaptable across social, print, and events.
• Strengthened brand’s emotional connection with adventure-driven audiences.
