Branding Update and New Guideline Development
B&Gs brand refresh rebuilt its global identity into a streamlined, scalable system that balanced heritage with clarity and modern execution.
Old branding across print and digital
My Role
I led the development of the 2022 B&G Brand Guidelines - a comprehensive, modular design system that turned brand storytelling into brand standards.
I led the development of the 2022 B&G Brand Guidelines - a comprehensive, modular design system that turned brand storytelling into brand standards.
Solution
• Authored comprehensive brand guidelines covering logo, typography, colour, photography, and graphic elements.
• Redesigned campaign assets using new standards across print, retail, and digital.
• Created modular templates for scalable execution by internal and external teams.
• Evolved visual DNA to reinforce brand clarity, consistency, and longevity.
• Authored comprehensive brand guidelines covering logo, typography, colour, photography, and graphic elements.
• Redesigned campaign assets using new standards across print, retail, and digital.
• Created modular templates for scalable execution by internal and external teams.
• Evolved visual DNA to reinforce brand clarity, consistency, and longevity.
Results & Reflections
• Brand guidelines adopted across 10+ markets.
• Strengthened consistency and efficiency across digital, print and retail.
• Elevated brand clarity and longevity through a scalable design systems.
• Brand guidelines adopted across 10+ markets.
• Strengthened consistency and efficiency across digital, print and retail.
• Elevated brand clarity and longevity through a scalable design systems.
B&G Brand Guidelines 2022
B&G Catalogue 2022
