"Refit" 360 B2B Campaign
B&G’s Refit campaign was designed to re-energise dealer sales by driving upgrades among boat owners.
My Role
As Senior Designer on the campaign, I worked with the Senior Copywriter and Brand Lead to develop the visual strategy and execution across multiple channels and formats, ensuring consistency, clarity and brand alignment.
As Senior Designer on the campaign, I worked with the Senior Copywriter and Brand Lead to develop the visual strategy and execution across multiple channels and formats, ensuring consistency, clarity and brand alignment.
Solution
• Designed B2B campaign toolkit including posters, dealer collateral, and email templates.
• Applied high-contrast layouts and product-in-use imagery to highlight upgrade benefits.
• Provided art direction for web and video assets to ensure cohesive cross-channel execution.
• Focused visual narrative on making the upgrade process clear, premium and desirable.
• Designed B2B campaign toolkit including posters, dealer collateral, and email templates.
• Applied high-contrast layouts and product-in-use imagery to highlight upgrade benefits.
• Provided art direction for web and video assets to ensure cohesive cross-channel execution.
• Focused visual narrative on making the upgrade process clear, premium and desirable.
Results and Reflections
• Designed high-impact B2B campaign assets for dealer networks.
• Reinforced B&G’s premium positioning while clarifying upgrade journey.
• Supported sales growth by driving adoption among existing boat owners.
• Designed high-impact B2B campaign assets for dealer networks.
• Reinforced B&G’s premium positioning while clarifying upgrade journey.
• Supported sales growth by driving adoption among existing boat owners.
